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Blu Frog Runs BIG at Daytona!

Blu Frog Motorsports kicked off its 2009 season throughout Speed Week with a bang at Daytona International Speedway, introducing our new brand in America’s biggest week of NASCAR racing!
Our exciting Blu Frog Motorsports week started with past Daytona 500 Champion Derrike Cope driving the No. 76 Blu Frog Energy Dodge in the Gatorade Duel Twin 150 race on Thursday 2/12, showcasing our brand to a National TV audience of millions … and a huge track full of excited NASCAR fans! Derrike has been running NASCAR for over 20+ years and his fans are everywhere … and while giving autographs all week long, Derrike further boosted our brand to all of NASCAR Nation!
The excitement continued under the lights on Friday 2/13, as our No. 74 Blu Frog Energy Dodge driven by Larry Foyt ran way strong in the Camping World Truck race under, coming in 20th … and we were in position to finish a lot higher if we hadn’t gotten collected and all tore up during one of those inevitable NASCAR crashes. Larry and his team made us proud by getting the truck fixed as best they could and coming back out to finish the race on National TV … talk about exposure to millions and millions of people!
Finally, we almost had ANOTHER car in the race on Saturday, when Larry Foyt finished just five one-hundredths of a second behind in qualifying for the Nationwide Series in the No. 56 Blu Frog Energy Chevrolet Monte Carlo. And we actually should have BEEN in the race, because our car ran faster than 6 other cars that got in the race based on last year’s owner’s points! Larry did a great job in the 56 and can’t wait to get back on the track with Blu … we can’t either!
By the time Speed Week was over, Blu Frog Energy was known by everyone at Daytona! Not only did we have THREE great-looking Blu frog branded vehicles all over the track and garages the whole week, we were featured on National TV on three different days and three different networks … that’s brand exposure and visibility no other energy drink in our industry has, and it’s Blu Frog that’s catching the eye of the entire racing world!
Look for even more Blu Frog Motorsports news in the coming weeks … because racin’ is in our blood big time!
Read more about Blu Frog Motorsports. Read more about Blu Frog Energy.
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Blu Frog NASCAR Sponsorship Update
By Jeremy on February 2, 2009 | 2 Comments

Gimme Blu Frog! has just learned that Blu Frog Energy Drink will be the primary sponsor of Derrike Cope’s #75 Cope/Keller Racing Dodge during Daytona Speedweek. This is in addition to our sponsorship of Larry Foyt in the Next Era Energy Resources 250 and the Camping World 300.
Cope will be driving in the Daytona 500 Qualifying on February 8th, and then in the Gatorade Duel on February 12th. Depending on his performance in those races, we’ll be seeing a Blu Frog Energy car in “The Great American Race,” the Daytona 500!
Best luck to Larry Foyt and Derrike Cope at Daytona Speedweek! Let’s go racing!
UPDATE: Here’s the racing and television schedule for the upcoming Daytona Speedweek (all times Eastern).
Sun, Feb 8 Daytona 500 Qualifying FOX at 1pm Thu, Feb 12 Gatorade Duel 150 Speed TV at 2pm Fri, Feb 13 NextEra 250 Camping World Truck Series Speed TV at 7:30pm Sat, Feb 14 Camping World 300 Nationwide Series ESPN2 at 1pm Sun, Feb 15 Daytona 500 FOX at 3pm UPDATE: From the press release posted at the Derrike Cope Fan Club (no permalink):
“We’re really delighted to have The Limu Company and the new Blu Frog Energy drink as our sponsor,” said Cope, the 1990 Daytona 500 Champion. “We’re especially excited to create great synergy for the Blu Frog Energy brand in combination with Larry Foyt. It’s pretty rare but very powerful to have three separate vehicles creating major branding and awareness opportunities for the same company. This Speed Week should give a huge boost to the Blu Frog Energy brand!”
Foyt echoed Cope’s enthusiasm saying, “Our entire race team is excited about the opportunity to partner with The Limu Company and Blu Frog Energy in their national launch. They have a really exceptional product that our team loves, and the Blu Frog Energy brand is an exciting one that NASCAR fans will embrace. All of LimuNation will be thrilled with our races at Daytona, and we’re just as thrilled to have Blu Frog Energy on board as our primary sponsor.”
UPDATE: Qualifying results are in! Derrike Cope drove the #75 Blu Frog Energy Drink Motorsports Dodge and qualified 51st in the Daytona qualifier on Sunday, with a speed of 182.02 mph and a lap time of 49.44 secs. Cope will be racing again in the Gatorade Duel on Thursday, February 12 to earn his spot in the Daytona 500. The event will be broadcast on Speed network starting at 1pm Central time.
Full results from Sunday’s qualifying are here.
For an explanation of Daytona 500 qualifying and the Gatorade Duel, and what that means for Derrike Cope in the Daytona 500, please see this excellent post from Racing News Digest.
UPDATE: Sadly, Derrike Cope’s 22nd place finish in the second Gatorade Duel was not enough to secure a position in Sunday’s Daytona 500. Regardless, it was a lot of fun to watch him qualify and race, and we wish him all the best in the future.
Stay tuned to Daytona Speed Week to see Blu Frog Motorsports and Larry Foyt race in the Daytona 500 supporting events on Friday night and Saturday afternoon. See the schedule above for times and broadcast networks.
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Blu Frog Sponsoring NASCAR at Daytona Speedweek
By Jeremy on February 1, 2009 | 2 Comments

UPDATE: Blu Frog is now sponsoring Derrike Cope in the Qualifier and the Gatorade Duel!
At the Blu Frog Energy launch event last weekend, we learned that Blu Frog Energy would be sponsoring NASCAR’s Larry Foyt during Daytona Speedweek, the most watched racing weekend in America. Larry will be driving on Friday and Saturday in the supporting events for “The Great American Race,” the legendary Daytona 500.
On Friday, February 13, Foyt will drive the #74 Blu Frog Energy Dodge Truck in the Next Era Energy Resources 250. On Saturday, Foyt will be back again to drive the #56 Blu Frog Energy Chevrolet Monte Carlo in the Camping World 300.
From the official press release (scroll down to “Larry Foyt Pulls Double Duty at Daytona”):
“All of us at The Limu Company are unbelievably excited about our involvement with Derrike Cope Inc., Mac Hill Motorsports and Larry Foyt,” said Gary Raser, Founder, President and CEO of The Limu Company. “Our members in the field, over 50,000 strong, are huge NASCAR fans and can’t wait to see Larry Foyt race . . . Our sponsorships come at a perfect time for us, as we launch our new Blu Frog Energy Drink.”
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Practice for both events begins on Wednesday, Feb. 11th with qualifying on Thursday for the Truck Series and on Friday for the Nationwide Series. The NextEra Energy Resources 250 will be televised live on Speed Channel Friday night, starting at 7:30 p.m. The Camping World 300 will be broadcast live on ESPN2 Saturday afternoon at 1 p.m.


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